If I Build it Will They Come?
Everyday I talk to small business people who have web sites. Everyday I hear the same complaint.
“Should of never bothered. It is just costing me money. I don’t even get visitors, never mind sales.”
Small business people get excited about putting up their first web site. They think as soon as it is up, they will get a rush of customers.
The point that they do not know and no one has advised them about is “If you build it they will come” does not work on the internet.
A web site must be looked after just like a physical store.
Some points to ponder:
1: Do you have access and the know how to update the site yourself?
2: Is your webmaster available and inexpensive for updates?
3: Is the site optimized for the search engines? Every page?
4: Has all the text been checked for spelling?
5: Do you have keywords sprinkled throughout the pages in logical sentences?
6: Are your headings big and bold and including one of your keywords?
7: Is the site easy to navigate? Links to all pages on every page?
8: Do you have links to other sites set up so that the customer always comes back to you when they click out of that other site?
9: Have you submitted your site to various directories both local and global, depending on your business.
10: Do you know when your domain name and hosting fees are due. ( New people to the web do not realize that these are two different things)
11: Have you tried to get back links from some good sites associated with your product?
12: Do you understand page rank and know how to find it?
13: Does your web site have a statistical tracker that shows you enough statistics that can help you plan your marketing strategy?
14: Is it available on all devices such as Smart Phones, Tablets, not just the computer.
15 For people thinking about building a web site, try to get a domain name that mirrors your business. Keep it as short as possible.
These points are just some of the questions you should ask yourself, before you even start building a site, but especially if the site is doing nothing.
These are the Web Solutions we can help you with. Call or email for more information.
Erma MacDonald
Website Consultant
Macswebsolutions.net
1-800-207-6916
appledon@macswebsolutions.net
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